Mirror the richly diverse markets we serve, capitalizing on our inclusive culture to attract, develop, engage & retain a global talent mix to fuel our competitive advantage
In 2009, global changes presented us with a unique opportunity to significantly strengthen our business for the long term, prompting us to create our 2020 Vision: Our Roadmap for Winning Together With Our Bottling Partners. This one-page action plan outlines our goal to double our system revenues by 2020, and was produced based on input from associates, bottlers and other key stakeholders globally. The vision is based on our fundamental belief that businesses have the power to change the world while achieving extraordinary financial success.
What is most inspiring about this short document is that it reflects a future where success is defined not solely by how much profit the Company generates, but by the work environment, the impact on our planet and the communities we serve, how we treat our partners and how we steward our resources.
Our values serve as a compass for our actions and describe how we behave in the world. With help from our people, we have defined behaviors that reinforce our values:
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