Supporting The LGBTQIA+ Community Through Our Products

PepsiCo has a long history of supporting LGBT+ consumers. For example, in 2015 PepsiCo demonstrated its commitment to LGBT+ consumers through its rainbow-colored Doritos. First launched in North America, the initiative has since been adopted in both Mexico and Brazil, with each iteration raising funds for non-profit organizations including the It Gets Better Project, Fundación en Movimiento, Casa 1 and Cuenta Conmigo, Diversidad Sexual Incluyente A.C. Further to this, PepsiCo has also supported the LGBT+ community through social media campaigns to engage consumers and sponsorships of local pride parades around the world. In March 2019, the Human Rights Campaign awarded PepsiCo a perfect score for our LGBT+ workplace initiatives and designated us the Best Place to Work for LGBTQ equality.