Walmart Inc.'s corporate mission is “to save people money so they can live better.” This statement reflects the ideals of the company's founder, Sam Walton. Strategic decisions in the business are a direct manifestation of this mission statement, which is synonymous to the company's slogan, “Save money. Live better.”

Walmart Inc.’s corporate vision is to “Be THE destination for customers to save money, no matter how they want to shop.” This vision was officially articulated in the company’s 2017 investment community meeting. The company’s previous vision statement was “To be the best retailer in the hearts and minds of consumers and employees.” The change in the corporate vision reflects strategic changes that Walmart implements in response to changes in the competitive landscape and the overall condition of the retail industry.

In the past, the company’s corporate vision was to become the top player in the industry. At present, Walmart’s vision statement includes the same aim, but with emphasis on business flexibility in accommodating customers. For example, the “no matter how they want to shop” component indicates the company’s strategic objective of achieving leadership in traditional brick-and-mortar transactions and in online retail transactions. The same change, however, highlights the removal of “employees” as a major component in Walmart’s vision statement. This shift represents a possible reduction of support for employees. The shift could reflect human resource management issues, considering that employees are a major stakeholder group relevant to Walmart’s Corporate social responsibility strategy and stakeholder management.

Values. Culture is the foundation of everything we do at Walmart. We define culture as our values in action. It's how we deliver superior customer service, create a great front-line work environment and improve performance in order to achieve our common purpose of saving people money so they can live better.